System Approach for succes in Marketing and Selling product
The key to successful selling was knowing the products and the customers. The effective sales rep would present his or her product or service in the best possible light, forge a bond with the buyer, and triumph over the competition.
This approach has little to do with the way sales are made in today’s real world. Today's customers don't want products; they demand solutions, and solutions don't come in a box. They must be designed, fashioned to meet the customer's specific needs. Making such sales takes a lot more than personal charisma. Today's selling is SYSTEM SELLING, solution selling, consultative selling; it entails analyzing customer needs, designing alternative solutions, scrutinizing costs, developing and implementing systems, and more. This is not the work of a heroic individual sales rep. Modern selling is a team sport, and a complex one at that. Winning at it takes discipline and structure. Making it up as you go along is a recipe for disaster.
Solutions to tackle your specific marketing challenges:
1.Lifestyle segmentation is a key component of the customer analysis phase and helps to identify life stages, income ranges, education levels and media preferences. Learn which products fit your customers' lifestyles for more precise planning of cross-sell and up-sell promotions.
2.Discovery – Understand Your Customers
Begin with a complete examination of both your customer base and your market to identify your highest value customer segments and best new sales opportunities. This link between your internal information and the marketplace provides valuable insight into your customers' purchasing behavior and preferences – revealing who is likely to buy more and which products or services they want. With this information in hand, you immediately improve your opportunities to increase customer profitability and improve customer loyalty.
3.Strategy – Develop Effective Strategies
Once your key customer segments have been identified, develop targeting strategies that address customer needs and take full advantage of your new opportunities today and into the future. This strategic phase focuses on the three core areas essential for true customer acquisition and retention success: customers, markets and delivery channels.
4.Measurement – Measure Your Performance
During the measurement phase of your program, arm yourself with the performance benchmarks and "potential" analysis to assess the effectiveness of your strategies and implementation tactics. The ability to measure against these actions is critical – it is the only way you can gain the insight to make improvements, implement cost savings and accurately assess gains or losses. Measuring your results can increase your response rates for the next campaign and help to allocate your marketing budget more effectively.
5.Implementation – Implement Your Plan
The knowledge gained from the analysis and strategic planning phases allow you to implement a solid targeted marketing plan. Target prospects precisely, choosing segments that match your customer base and media channels that match their preferences. Reaching potential customers with targeted offers has never been easier.
The key to successful selling was knowing the products and the customers. The effective sales rep would present his or her product or service in the best possible light, forge a bond with the buyer, and triumph over the competition.
This approach has little to do with the way sales are made in today’s real world. Today's customers don't want products; they demand solutions, and solutions don't come in a box. They must be designed, fashioned to meet the customer's specific needs. Making such sales takes a lot more than personal charisma. Today's selling is SYSTEM SELLING, solution selling, consultative selling; it entails analyzing customer needs, designing alternative solutions, scrutinizing costs, developing and implementing systems, and more. This is not the work of a heroic individual sales rep. Modern selling is a team sport, and a complex one at that. Winning at it takes discipline and structure. Making it up as you go along is a recipe for disaster.
Solutions to tackle your specific marketing challenges:
1.Lifestyle segmentation is a key component of the customer analysis phase and helps to identify life stages, income ranges, education levels and media preferences. Learn which products fit your customers' lifestyles for more precise planning of cross-sell and up-sell promotions.
2.Discovery – Understand Your Customers
Begin with a complete examination of both your customer base and your market to identify your highest value customer segments and best new sales opportunities. This link between your internal information and the marketplace provides valuable insight into your customers' purchasing behavior and preferences – revealing who is likely to buy more and which products or services they want. With this information in hand, you immediately improve your opportunities to increase customer profitability and improve customer loyalty.
3.Strategy – Develop Effective Strategies
Once your key customer segments have been identified, develop targeting strategies that address customer needs and take full advantage of your new opportunities today and into the future. This strategic phase focuses on the three core areas essential for true customer acquisition and retention success: customers, markets and delivery channels.
4.Measurement – Measure Your Performance
During the measurement phase of your program, arm yourself with the performance benchmarks and "potential" analysis to assess the effectiveness of your strategies and implementation tactics. The ability to measure against these actions is critical – it is the only way you can gain the insight to make improvements, implement cost savings and accurately assess gains or losses. Measuring your results can increase your response rates for the next campaign and help to allocate your marketing budget more effectively.
5.Implementation – Implement Your Plan
The knowledge gained from the analysis and strategic planning phases allow you to implement a solid targeted marketing plan. Target prospects precisely, choosing segments that match your customer base and media channels that match their preferences. Reaching potential customers with targeted offers has never been easier.